The 2015 Pinty’s Grand Slam of Curling is coming to Truro, and it is bringing a pedigree of excellence with it.

Make no mistake, this is a world-class event. The top 15 men’s and women’s teams on the World Curling Tour’s order of merit will converge on the Hub of Nova Scotia from October 27th to November 1st. From Olympic gold medalists to world champions, the absolute pinnacle of the sport will be on display for six days at the Rath Eastlink Community Centre. Rarely are Nova Scotian’s treated to such displays in-person; elite athletes at the peak of their game, engaged in the highest level of competition available. The event itself will be a spectacle, to be sure. Superstars Brad Gushue, Jennifer Jones, Mike McEwan and Brad Jacobs (among others) will be ready. But what can we do to be ready for them?

This event presents opportunities for all of us, as a community. There is the obvious opportunity to catch a glimpse of athletic superstars at work, but the greater opportunity lies in the potential to showcase Truro to the athletes, and the world.

Let’s show our guests how excited we are to have them here. The Rath Eastlink Community Centre will be providing Pinty’s Grand Slam of Curling Masters 2015 window decals in the weeks leading up to the event. Let’s get these decals up in our businesses, car windows, and anywhere else people will see them! Sportsnet will have their cameras out and about in Truro and Colchester County during the event showcasing how the community is promoting and supporting the event. Let’s showcase our community, spirit and ourselves! Let’s welcome these champions with open arms, embracing them and the opportunities they bring us!

Additional things you may wish to consider:

  • Welcome the curlers and Sportsnet by promoting the event on your display signage;
  • Dress up your retail frontage – with curling inspired themes, Canadian or International flags, etc.
  • Offer curling inspired promotions

The eyes of the curling world will be fixed on Truro come October 27th. The elite athletes will do their part, rest assured. Let’s help them open wide the eyes of everyone watching, with our spectacular facility, wonderful town, beautiful province, and remarkable people.