Dear tourism industry stakeholder:

It is my pleasure to announce that 2017 was Nova Scotia’s best tourism year in history and fourth consecutive year of growth. Together we welcomed 2.4 million visitors to the province, an increase of nine per cent over 2016, and generated $2.7 billion in annual tourism revenue, an increase of seven per cent. This is exciting progress as our industry works to reach the Ivany Report goal of $4 billion in tourism revenues by 2024.

I hope you will take a moment to review the 2017 tourism performance highlights and share the fantastic news with your colleagues, stakeholders, and investors. Full year results are available on

Together we are building a dynamic and innovative tourism industry that plays a key role in growing Nova Scotia’s economy and vibrant communities. I am so proud to call this province home and to work alongside you in this exciting and fast-growing industry.

Congratulations on another record-setting year!


Michele Saran
Tourism Nova Scotia